Data Analysis AustraliaSTRATEGIC INFORMATION CONSULTANTS
|
|||
Copyright © 2012
Data Analysis Australia |
When is a Response Rate of 95% Not Enough?
BackgroundAccess to education has long been seen as an issue for Australia's Indigenous population and educational disadvantage often starts with children not attending preschools. In 1994 the Commonwealth Government began a four-year program to provide additional funding to preschool education providers to assist them achieve improved educational opportunities and outcomes for Indigenous people. To monitor the effectiveness of this initiative, the then Department of Education, Employment and Training needed to obtain accurate data on preschool participation rates of Indigenous children across Australia on an annual basis, beginning in 1993 to establish a baseline. The Problem
The key issue faced was possible non-response. It was likely that non-response would be highest for non-Government preschools in remote areas, precisely the preschools most likely to have Indigenous children, as can be seen from the map. Hence even a small non-response rate had the potential to give substantial biases. This problem is often termed "non-ignorable non-response". The challenge was therefore to maximise the response rate where it was the most difficult. At the extreme, some of these preschools are in remote communities services by only a single telephone line and irregular mail deliveries. The Data Analysis Australia ApproachAs one of the uses of the data to be collected was to allocate initial levels of funding for individual preschools, a sample survey approach would not be adequate. Since many Indigenous children live in remote areas of Australia, Data Analysis Australia realised that data collection from preschools with Indigenous enrolments was likely to be more difficult than from those without any, and a sample survey would therefore be likely to have a higher level of non response from preschools with Indigenous students, leading to biased results. Some of the reasons for the expected differential response rates were:
Therefore, the data collection was conducted as a Census (the National Aboriginal and Torres Strait Islander Preschool Census), a complete count rather than as a sample survey. The Census consists of two separate collections:
Due to the compulsory nature of the Government data collections, response rates are not an issue for this side of the Census. However completing the Census is not compulsory for non-Government preschools and non-ignorable non-response is therefore an issue. In order to overcome this issue and ensure an almost 100% response rate, a number of different return options are provided to preschools and intensive follow up of non responding preschools is undertaken. Following each year's implementation, Data Analysis Australia reviews the Census procedures and makes recommendations for changes if appropriate. This has led to the use of a number of additional response and follow up mechanisms over the years, as technology has developed. The current multi mode response mechanisms offered are:
With more and more preschools now having Internet access, Data Analysis Australia has discussed the provision of an on line version of the Census form with the Department and this option is currently under consideration. However this is seen as a supplement to existing modes, not a replacement.
Whilst telephone follow up for standard market research sample surveys tends to be limited to three or four attempts per number, we recognised that adopting this approach would be unlikely to overcome the bias against preschools with Indigenous students. Therefore the number of call attempts per preschool are not limited for preschools that are likely to have Indigenous enrolments - the results of previous Censuses are tracked for each preschool to enable us to identify preschools that are likely to have Indigenous enrolments. Up to six call attempts are made for other preschools - generally resulting in over 2,000 outgoing calls. While more than half of the preschools included in the Census respond within the first few weeks, requiring no follow up, a large proportion of the follow up effort is spent on a relatively small number of returns. This can be seen in the accompanying chart showing the progress of completed responses against follow up effort for a typical year. What can't be seen from this chart is that these hard to get returns are typically the most critical. The ResultThe Census, now known as the National Preschool Census, has been running successfully for over fifteen years. As can be seen from the chart, response rates of well over 95% have been maintained despite changes that have increased the amount of information collected from all preschools. |
||