Spatial information, concerning the location of observations, provides a basis for connecting data to a whole range of other information. Any type of locational data such as a customer’s address can be linked to demographics and household characteristics, business catchment areas, survey responses, traffic patterns, community service needs and more.

Data Analysis Australia understands spatial data using the most up-to-date statistical analysis and Geographic Information Systems (GIS) capabilities. Furthermore, we make full use of maps as a powerful tool to visualise research results.

Data Analysis Australia has specific expertise in the following applications:

• Community Profiling, Market Segmentation and Demographic Analysis – understanding the population of a certain catchment area or locating populations with selected attributes

• Locational Analysis – optimising the location of services or facilities by finding sites with surrounding populations that best match the key characteristics of the ideal market

• Spatial Demand Modelling – identifying where services or facilities are needed most by locating hot-spots or gaps in service provision

• Spatial Sampling – selecting populations for surveys or studies that exist within tailored boundaries, for example within three kilometres of a site or areas having a high proportion of family households.