Our March newsletter focuses on how customer segmentation can be used to improve sales and retention in business.
The Analytical Idea presented on our website takes the converse approach – using segmentation to understand suppliers rather than the customer. This article uses WA FuelWatch data to analyse the variation and segments of petrol prices.
Senior Managing Consultant Analyst, Dr Kim Carter is featured in this newsletter. Kim brings a wealth of knowledge to Data Analysis Australia, particularly in the area of computational analytics.
- Driving Customer Sales and Loyalty - Customer Segmentation
- Analytical Ideas: Where, when and from whom should you buy your fuel?
- Staff Profile: Kim Carter