Newsletter Articles

Big Data is Not New

Today there is much talk about “big data”, with the assumption that this is a new and challenging area of analytics. From as far back as the 1880’s when Herman Hollerith invented punched cards to tabulate census records, statisticians have found creative solutions to deal with big data challenges. Data Analysis Australia is doing modern big data.  But we are also continuing the tradition of statisticians who, for over a century, have applied the available technology with theory to solve problems.

Driving Customer Sales and Loyalty - Customer Segmentation

Segmentation is a way of grouping data into a small number of categories based on the characteristics they share. In this article, we provide background into segmenting customers and how segmentation can benefit businesses.

 

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