Why are maps so old compared to other graphical representations of data, like bar graphs which are only a few hundred years old? Maps provide a raw and fundamental connection to the space in which we live and move and relate – on a local scale up to a world-wide scale and beyond. They are grounded in physical, spatial reality. Maps are a unique way of communicating, describing and informing; they are one of the most meaningful illustrations available.
In the past it required months of painstaking observation, measurement, triangulation and calculation to produce a single map of a large area. Now there are so many utilities and data sets available that there’s a risk of producing a quick image with little thought. Often, aesthetics are put ahead of understanding and meaning.
However, Data Analysis Australia is different: we are adept at producing statistically supported insights and equipped with the software and skills to display such insights with maps and other graphics.